How do you get the attention of the President of the United States of America? Do you write a letter in the hope that it may be passed on to the oval office? Do you try and catch his eye at a public event with a well-placed banner? These options are all helpful and have worked for many causes in the past.
However, the DC Marijuana Justice group for cannabis activism had a different idea. Years of writing letters had gotten them so far. Now it was time to try something massive – both in gesture in physical scale.
They decided to set themselves up on the front lawn of the White House and have a “smoke-out.” If their giant, 51-foot-long inflatable joint wouldn’t catch his eye as it waved by in front of the window, nothing would.
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